Sh*t." Of course it's not a new concept – what our mothers called "retaining an air of mystery" my clued-up female friends call "playing the game".
But why – in the age post Sex and the City, that barometer of dating acceptability – are amorous men 'legends' and women 'sluts'?
Why not have a physical relationship without the complications of a romantic relationship?
I imagine if the foundation is there, it could easily become something.
Whether it's a first date or potential partner, singles have clear "must haves" and "deal breakers" in mind.